The odds against a Wikipedia for healthcare
November 23rd, 2009
Check out this WSJ piece on the falloff of participation in Wikipedia: http://online.wsj.com/article/SB125893981183759969.html?mod=WSJ_hps_MIDDLESecondNews.
Since a medical- and health-oriented wiki would advance the democratization of care, the notion of such a crowd-sourced compendium of relevant knowledge is appealing, at least in principle. But now I’m thinking the odds are stacked against the idea, for at least four reasons:
· Lack of first-mover advantage. The original Wikipedia benefitted enormously from sheer originality, which led to its having little or no competition in its formative years. The situation of medical and healthcare wikis seems quite different. Today, if you Google healthcare wiki, you get roughly 19 million hits. Medical wiki delivers 6 million hits of its own, one of which — davidrothman.net — helpfully lists 67 different medical wikis. 67! Yipes! Rothman’s list, dated January 2009, doesn’t even include Medpedia, the high-profile but late-to-the-gate entrant supported, at least ostensibly, by Harvard, UMich and Stanford medical schools. So far as I can tell, no one healthcare wiki — remember, all of them are mere derivations of the original idea — has managed to get out ahead of the pack.
· Neither medical expertise nor ill health reside in the young. According to the WSJ piece, the average age of Wikipedia editors — individuals, we can assume, who take an exhaulted interest in the project and give it quality time — is 26.8 years. We know from marketing surveys that 27-somethings give little thought to questions of healthcare. So if the original Wikipedia thrived on the peer-oriented values of Gen Y Millennials, medical and healthcare wikis cannot hope to benefit very much from the same labor source.
· “Crowd-sourced” and “evidence-based” don’t play well together in the medical sandbox. Let’s not be glib: In this field the gap between the argument for expertise and the case for user-generated content is highly-charged, and no panel discussion I’ve seen has made the tension go away. Because the evidentiary base is weak for so much of what passes for best practice — and because newly-funded comparative effectiveness research can’t contribute much anytime soon — the experts can’t even reach consensus among themselves. When it comes to the decline of the Holy Roman Empire or influences on the music of Bob Dylan, Wikipedia can get the state of current scholarship reasonably right — and, if it doesn’t, no one loses if we have to wait another six months. In healthcare, disputes over who gets to write and edit articles, and about what they will say, will dwarf the disputes that rage around the content in Wikipedia at large — so much so that agreement on “one best wiki” will develop only after decades, if it happens at all.
· Anyway, the golden age of wikis may be coming to an end. That’s one way of reading the WSJ analysis. My gut: Even if a medical wiki were to attain, for a brief moment in time, the blessed state of breadth and depth needed to help keep the rest of us as healthy as we can be, I see no reason whatsoever to suppose that stressed professionals would continue to take hours away from family and leisure pursuits in order to give the project the ongoing attention it would need. And nothing’s as useless in medicine as yesterday’s state of the art.